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Work Smarter Not Harder

Work Smarter Not Harder

Work Smarter Not Harder – You’ve probably heard the expression, “work smarter, not harder,” but if you’re anything like most people, you find it hard to put such clichés into action without some practical advice! So how can you turn these words of gold into golden rules? This week’s Favser News has got you covered with tips from around the web about how to optimize your time and your business practices so that you can get more while doing less.

Show Me the Money

You probably got into entrepreneurship with dreams of making the big bucks, but lots of entrepreneurs find themselves bleeding money, especially in the early stages. The good news is that there’s no reason for this to be happening.  With a little strategy and a little effort, you can make money without it disappearing before you get to enjoy the fruits of your labor.

Start Your Day on the Right Foot

Mornings aren’t just for coffee and newspapers, they set the tone and the pace for the rest of your day. Having your morning routine in tip-top shape is one thing that most successful entrepreneurs agree is invaluable for success. Learn how to whip your morning routine into shape and watch your business follow suit with these tips from Fast Company.

Be Socially Smarter

One of the biggest mistakes we see entrepreneurs making is spending more time, more money, and more effort on their social media presence. This is a classic example of working harder instead of smarter!

Toss Time Wasters

Working smarter isn’t just about what you do, it’s also about what you don’t do. People who use their time effectively are good at cutting out time wasters and productivity killers. Not sure what’s holding you back? This post from Mashable is a great place to get started on identifying and eliminating your personal obstacles to productivity.

What’s your advice for working smarter? Tell us in the comments!

READ MORE: NOW EVERYONE CAN BECOME AN ONLINE FREELANCER

The Favser Team
Freelance services for startups and small medium businesses

Follow us on : Facebook     LinkedIn     Instagram

August 4, 2017

How to Said “NO” When Freelancing

How to said NO when freelancing

How to Said “NO” When Freelancing – When you begin freelancing, your first job is cause for celebration. That feeling of honor that someone has chosen you from among all of the competition is priceless, and it’s a feeling that might last into your second, third, and fourth job.

But there comes a time for every freelancer when accepting a new job is perhaps not in their best interest. While it might feel counterintuitive to turn down a job, accepting a job when you can’t do your best work for any reason is not only okay, it’s necessary.

Whether it’s to protect your reputation, your sanity, or your business, learning how to say NO is a crucial skill for any freelancer. Let’s explore some of the most common scenarios in which you might need to turn down a job and how you can do so with respect so that things end on a good note.

When you’re already swamped

When you’re already overwhelmed with work and you get a message from somebody who is interested in hiring you, it can be difficult to walk away. After all, being a freelancer often means that there are ups and downs throughout the year in how much work you get, and it can be tempting to try and insulate yourself from the possible lean times by taking on as much as you can when offered. However, it’s important to take the long view in a situation like this.

As a freelancer, your reputation is your most valuable asset. It’s your reputation that gets you good reviews, referrals, and references. This reputation is hinged on producing high quality work for every single job you get – after all, you never know which client might have friends and colleagues that they would be happy to direct your way. If you take on another project when you have too much on your plate already, your work quality will suffer and this will damage your business in the long run, even if in the short term it gives you a little cash boost.

In this scenario, honesty is really the best policy because it actually paints you in a more positive light. Just tell the potential client that you really would love to work with them, but unfortunately at this time you have too many projects on your plate and cannot take on another. Add that you would be happy to work with them in the future if they have any projects at another time and say that you hope they will be in touch. Being busy and in-demand shows that you are successful at what you do, and people like working with successful people, so they very well may be in touch the next time they need someone. When you have more time later, you can also reach out to them and tell them that you are available for more projects and see if they are still interested in working together.

READ MORE: How To Make Money Online By Freelance Writing and Translating

When your customer isn’t always right

When someone is simply unpleasant to work with, it’s a more delicate situation and saying no to a project with that person or company might just be something you need to do to keep your mental health intact. It’s ok to say no to clients who are rude, don’t pay on time, or cause you other problems. While it might feel strange to turn down perfectly good work, you also need to look after yourself – and being able to do that is one of the biggest benefits of being your own boss. Remember that there are plenty of fish in the sea, and there’s no reason to spend your precious time working with a client who can’t treat you decently.

This is a scenario that calls for vagueness though, since you want to be polite to preserve your professional reputation. The other element that’s essential here is firmness, since clients who are bullies are more likely to try and push you into doing work that you don’t want to. A good way to respond to such a client is simply to say, “thank you for the offer, unfortunately I cannot accept it.” This is clear, direct, polite and gives the person nothing to criticize or to argue with. Don’t get into details, don’t make excuses that might be exposed later, and whatever you do don’t lose your cool.

READ MORE: HOW TO MAKE MONEY FROM YOUR HOBBY

When the job goes against your morals

A job offer that goes against your ethics or morals is one of the trickiest scenarios that you might encounter as a freelancer. During your career you might receive an offer to work for an industry that you don’t feel is aligned with your values or you might be asked to produce something that would cheat or harm others.

Whatever the specific situation might be, being able to be at peace with yourself is a perfectly valid reason to turn down work, no matter what. When your name is attached to your work, you should be able to stand by it with pride, not feel that you compromised yourself for a client.

Once you’ve decided to turn down work for this reason, it’s important to remember that your responsibility is to yourself and your business, not to lecture or moralize to the person who has contacted you. Keeping a good professional reputation means keeping all interactions with all people courteous and respectful, even if you disagree with that person. Keep your response short and to-the-point by saying something like “Thank you for the offer but I must respectfully decline”. This lets the person know that you’re not interested in working with them in the future either, but is vague enough as to be polite and nothing that they could complain about or use to smear you.

Remember you are in control

Over the course of a freelancing career, you might be able to handle different volumes of work, be more interested in different types of projects, or have any other number of considerations that would cause you to accept or decline a project. What’s important is just remembering that you are in control and that you have the final say. Saying no is an important part of being a business owner and a freelancer, and the more you practice it (when appropriate!) the more comfortable it will feel.

READ MORE: NOW EVERYONE CAN BECOME AN ONLINE FREELANCER

The Favser Team
Freelance services for startups and small medium businesses

Follow us on : Facebook     LinkedIn     Instagram

August 4, 2017

Top 10 Video Tips for Social Media

Top 10 Video Tips For Social Media

Top 10 Video Tips for Social Media – Have you ever watched a video that popped up on your Facebook newsfeed, been struck by the story, moved by its message, and shocked to find out that it was actually an advertisement? Perhaps not surprisingly, it is exactly those stories that refuse to conform to marketing conventions that have the most viral potential. If you’re thinking of investing in making a video for social networks with the hopes of it going viral, then here are 10 tips that you should keep in mind.

Know What Your Goal Is

Overall, most advertising campaigns are more successful when you have a clear outline of your goals and objectives. Videos aimed at expanding your brand’s reach through social media are no different. Decide what your goal is and set a call-to-action for the viewer accordingly. Do you want them to follow you on social media? Make a purchase? Visit your website? These are all good things but decide what your particular aim with this particular campaign is.

READ MORE: FREELANCE SERVICES FOR STARTUPS AND SMALL MEDIUM BUSINESSES

Open Big

We live in a scroll-on-by world, people are so inundated with content that they are almost on autopilot as they filter interesting from uninteresting while surfing social media. Your best bet to catching a viewer’s attention is to grab them from the first moment your video starts. This doesn’t mean that your opening needs to be high-energy or loud or anything like that, but it does mean that it needs to be compelling in some way.

Keep it Short

Most social media is accessed through mobile devices. That means that people could be doing anything from waiting for the bus to cooking dinner when your video pops up. Make it easy for them to watch the whole thing and get to the call-to-action by keeping the video as short as possible.

Tell a Story

As much as people today are swamped with content begging for their attention that they have learned to tune out, they are even more adept at tuning out advertisements. The trick is not to create a great advertisement; the trick is to tell a story that captures people’s hearts and minds. People can get emotionally invested in a well-told story and that is what will lead to shares.

Stay Out of the Way

The most recent viral video success story is also a surprising one. Ariel laundry detergent showed a father writing a letter to his daughter about how he had let her down by not demonstrating equal gender roles when she was a child, he subsequently promises to help her mother around the house more, starting with the laundry. This video doesn’t show the logo for Ariel anywhere until the very last scene, and then just for an instant. Yet the company has gotten massive exposure from the shares that the video has garnered. Let your video do the talking, viewers will appreciate it and will reward you for it with shares.

Share Something Useful

Time is money, and your video needs to be worth people’s time. One of the best ways to do that and to go viral is to create content that is actually useful to the viewer while still being relevant to your company. Teach viewers how to do something cool or fun and they will be eager to show their friends their new discovery.

Keep it Light

We’ve already discussed how important it is to keep your video short, but it’s also important to keep the content light and digestible. People want to feel good and they want to share things that will make their friends feel good, so try to find a way to be uplifting in your video in at least a subtle way. Leave viewers with a smile and they’ll associate you with positive feelings.

Stay Focused

Humans are sometimes very simple creatures, and bombarding your viewers with too much information is likely to leave them overwhelmed and confused. People will just shake off your video, and not share it if it has too much going on. Choose a central message, two at maximum, and stick to it. Make it easy for people to absorb and enjoy your video and they’ll be able to appreciate it more.

Invest in Your Movie

From script to production you are investing a lot of time and money in your video to make it of share-worthy quality. Don’t let it sink into obscurity because you weren’t willing to put in a little extra money to promote it! Facebook wants you to pay to get your content promoted, do so and you’ll be rewarded handsomely with views and increase your chances of getting shares.

Make it Share-Worthy

This last point might sound redundant, after all weren’t all the other 9 tips about how to make your video share-worthy? However, this last tip is sometimes the one thing that gets lost in the shuffle of trying to make something “viral”. Nothing will go viral that isn’t worth sharing. Don’t just make a video to promote your company and market your brand, make a video that shows or says something that is worth spreading.

There’s no secret formula to making a viral video. Some of the most amateur productions have gone on to international fame with millions of views while some professionally-produced advertisements barely made any impression on their audiences. However, following these tips will provide you with a head-start in producing share-worthy content. Stay genuine, create something unique and be creative and you will have a good chance of getting significant shares.

The Favser Team
Freelance services for startups and small medium businesses

Follow us on : Facebook     LinkedIn     Instagram 

August 4, 2017

How to Boost Your Brand Reputation

How to Boost Your Brand Reputation

How to Boost Your Brand Reputation – Have you ever tasted something so bad that you told whoever you were near they shouldn’t try it? The same way you instinctively tell someone to stay away from a particular food when it is bad is the same way customers express their thoughts about customer service when it isn’t good.

Whether we like it or not, great customer care doesn’t always speak as loud as bad customer experiences. Fortunately that also means you can avoid your businesses’ reputation taking a hit by proactively taking measures to improve your customer service. Implement these top tips to start making a better impression ASAP.

Tip #1: Deliver VIP Customer Service No Matter Who Your Client Is   

Long ago the status of VIP became trendy and ever since, it remains something people aim for. Can we blame them, though? After all, VIP stands for ‘very important person’ and with that, very cool things happen to these folks. From getting pre-sale concert tickets to boarding planes before anyone else to being treated “VIP” style, there are countless perks to the ideas of a VIP. Keeping this in mind, why not aim to treat all your customer like a VIP? If you overlook the idea that only some customers are VIP – whether it’s those who spend the most or those who have been loyal to your business the longest or for any other reason – and instead view any customer as a VIP, your reputation is sure to enhance thanks to this VIP care. And as a result, your sales are certain to improve, as well.

Tip #2:  Go Above and Beyond What Your Customers Expect

In keeping with the VIP style you should aim to deliver within your business, why not also aim to go above and beyond what your customers expect?  As an artist, writer, designer, freelancer or any other professional, introduce perks to the services you offer without compromising too much of your time. This will take some strategy on your part to identify what would make the most sense, but possibly it may mean delivering an additional color alternative to a logo design or offering an extra idea for a product launch that you have been asked to support. The ideas are endless, but going above and beyond is up to you. Just remember that this extra effort will be perceived as an added value to what you offer your customers and due to this, they will be more likely to return again… while also telling others to do the same.

READ MORE: FREELANCE SERVICES FOR STARTUPS AND SMALL MEDIUM BUSINESSES

Tip #3: Reply to All Customer Inquiries… The Good & The Bad

In our very busy digital world, it’s easy for customers to reach out and get connected to the brands, Entrepreneur, and more that they work with. This has many perks… but sometimes can welcome undesirable conversations, as well. Take, for example, a bad review left on a Yelp page. If you are that frustrated customer leaving this review, do you want the company to reply to your comment or simply ignore it? The goal of customers who take the time to complain, speak negatively about a brand or vent their frustrations about something is to be heard… so make sure you let them know you’ve heard them if these conversations ever land in your direction. When doing so, also remember to acknowledge what they have said and aim to deliver a solution or reasonable explanation in response to them. What you do not want to do, however, is to offer an excuse. Being truthful, helpful, and supportive should be your goal.

Finally, when you seek to build your business and strengthen your customer loyalty, remember that your reputation goes a long way. Aim to please but do so by delivering honest, quality work that customers will want to experience time and time again while also encouraging others to do the same.

How do you manage your brand’s online reputation? Tell us in the comments below!

The Favser Team
Freelance services for startups and small medium businesses

Follow us on : Facebook     LinkedIn     Instagram 

August 4, 2017

How to Correct a Customer Facing Mistakes

How to correct customer-facing mistakes

How to Correct a Customer Facing Mistakes – Life is complicated and like it or not, it often means we make mistakes. In business, mistakes can lead to vanishing customers, slowed business, and dejection… or, they can present opportunities to strengthen customer relationships and make lemonade out of lemons. Which would you prefer to do?

When mistakes happen they are often done so unexpectedly. Both yourself and your customer may be surprised, and often you may not even catch the mistake before your customer does. Other times you may recognize you did something wrong and try to reconcile it in an effort for your customer not to realize what happened. How and why mistakes occur will always vary, but the approach you take to mend them can be the same with just a few simple steps.

To help ease your next customer experience if a mistake is made, consider the following three tips.

Tip #1: Turn a Mistake into a Positive Experience

Customers are more likely to remember the outcome of a mistake versus the mistake itself if it’s positive. Keeping this in mind, aim to please when it comes to navigating mistakes made. How you initially react to the mistake, the opportunities you present to fix or ease the frustration of the mistake and the end result all influence how the customer will perceive the entire experience working with your brand. As you navigate this experience, remember that the end result can be positive if you take the time to identify how to make it a stronger, more positive customer experience. To help, be sure to genuinely listen to your customers versus just react to the mistake. This is your first step in helping to shape this to be a positive experience.

Tip #2: Make Yourself Easily – and Quickly – Available

As you aim to please, also aim to be easily available to any customers that may have experienced a mistake on behalf of your professional performance. It’s likely that customers who have experienced a mistake are more frustrated and less patient than those who have not, so become readily available to communicate with them as you continue to navigate this customer experience. Another tip? Be available to them as quickly as possible since as time passes, frustrations can grow. When you make yourself readily available, this also means making yourself available as soon as possible. This includes replying to emails, following up on comments left for you and other communication avenues that may exist between you and your client.

Tip #3: Be Polite & Patient

Aiming to please, responding in a quick fashion and being easily available for your clients are all great steps towards easing the experience created due to a mistake made. These steps should each be delivered with politeness and patience, since after all… it’s being polite and being patient that can most often win a disappointed customer over. When communicating with your client whether verbally or through written correspondence, be sure to offer your sincere apologies while also identifying what you plan to do to help fix or support the problem. If a resolution is not available, consider offering your client the chance to work with you again for free so that you can redeem yourself on another project.

READ MORE: FREELANCE SERVICES FOR STARTUPS AND SMALL MEDIUM BUSINESSES

Finally, mistakes will happen but they are less likely to if you triple check your work for any errors. Reviewing client communication and project details can help ensure you don’t make future mistakes – and in return, avoid you from having to fix them. But should you have to, remember these five points to mistake correction.

Be Easily Available.

Genuinely Listen.

Extend Patience.

Be Polite.

Offer Solutions

What tips do you have for smoothing over client relationships? Tell us in the comments below!

The Favser Team
Freelance services for startups and small medium businesses

Follow us on : Facebook     LinkedIn     Instagram 

August 4, 2017

Is Customer Always Right

Is Customer Always Right

Is Customer Always Right – Even the most careful entrepreneur will make mistakes, and part of being a small business means that every customer counts and every interaction could potentially create a ripple effect for better or for worse. Entrepreneurs, more than anyone else, need to take customer satisfaction extremely seriously, and when mistakes happen be sure to handle them with grace and humility. Mistakes are inevitable, but how you handle them is totally up to you and can make or break your relationship with a customer and future customers. Take a look at these articles on how to set yourself up for customer relation success even when it seems like the cards are stacked against you.

It’s All About Reputation

We all know that we should try to give a great customer experience in order to get positive reviews, but we’d like to challenge you to take your thinking a step further and try to actually build up your business’ reputation beyond the reviews section. Getting great street cred starts with a few basic steps, check out our tips to building a great brand in this post.

Learn From Your Customers

It’s easy to be dismissive of criticism, but it’s also a good way to get stuck and never grow or improve your business. Customers who are both satisfied and unsatisfied are your greatest resource in identifying your weak spots so that you can patch them up and build a stronger business and a stronger brand. Check out this Huffington Post article on how to use a customer survey to improve your business.

It’s the Mistakes that Make Us

Even the most organized, most productive, and most dedicated entrepreneur will make a mistake at some point, it’s simply a fact. The goal isn’t to never ever make a mistake, that’s impossible, but rather to learn to respond to mistakes swiftly and effectively so that you leave your customer happy and satisfied even when things don’t go smoothly. If a conflict seems to be arising, here is our advice on how to handle the customer for the best outcome possible.

Watch Your Language

Whether or not you’re a native English speaker, there may be some phrases that you use without thinking which could create a very negative impression on your customer. While you might not mean anything by it, these 9 phrases that Entrepreneur points out could be pushing your customer away and leaving a bad taste in their mouth. Here are the phrases to avoid in order to maintain a positive relationship.

How do you handle negative customer interactions? Tell us in the comments!

The Favser Team
Freelance services for startups and small medium businesses

Follow us on : Facebook     LinkedIn     Instagram 

August 4, 2017

Build Your Dream With Favser Graphic Designers

Work your dream with favser graphic designers

Build Your Dream With Favser Graphic Designers – Graphic design is a key component of any business. A good designer can be one of the most important contributors to your success, and your graphical presence is what you’ll be judged on before anyone knows anything about you or your company. Graphic design gives your brand a face and a way to express yourself and stand out from your competition, and a way to transform your product and message into a visual design that will make you more memorable to your audience.

READ MORE: Why Content Marketing Should Be Part Of Your Plan

But how do you find the right graphic designer? And what should you look for in the process?

Someone with diverse experience and an impressive portfolio is ideal. Testimonials are equally important; a designer whose customers are satisfied with their work and willing to say so gives you the confidence that they can do the job. The designer you choose should also be a good fit for your business model and individual messaging, so that you can feel confident that you’ll receive the level of attention you need.

All this and more can be found in the Favser graphic design marketplace. Favser is the marketplace for talented and creative people to participate in the Freelance Economy, and the Favser graphic designer marketplace offers the possibility of working with graphic designers from Malaysia and all around the world.

A Variety of Options

The Favser design marketplace offers a wide variety of options for a variety of your graphic design needs. You can choose from logo design, business card, banner ads, and more – and specify the timeframe that you want for delivery.

Today’s designers, however, have more advanced capabilities, and the skillset of graphic designers continues to grow. Logo design services, for example, are useful for startups and emerging companies that want to combine their personality and brand into a single image. This need is reflected in the Favser marketplace, where hundreds of creative and talented people can help you design logos, icons, and other graphics – often specifically created with small businesses and startups in mind.

READ MORE: FREELANCE SERVICES FOR STARTUPS AND SMALL MEDIUM BUSINESSES

Recent Design Trends

Trends in graphic design come and go, but a couple of trends really seem to be prospering. One such trend is flat logo design, or flat design in a broader sense. It’s a type of design that promotes minimalism, without any impression of a 3D effect. It emphasizes usability, and features bright colors and 2D or flat illustrations. No gradients, shadows, or textures show up in flat design because all three give the impression of depth.

Microsoft was one of the first to apply this type of design style to its interface with its Windows 8 operating system. Windows 8, like many other flat designs today, identified apps with simple icon-like images. The trend continues to be strong, with websites dedicated to flat type design.

You’ll find that many if not all of the latest graphic design trends are represented in the Favser freelancer community today. Just search for flat design, banner ad design, or any of the other trending design topics, and your preference results will display.

Graphic Design is Here to Stay

People naturally want to associate with things that look nice and make them feel good. By investing in high quality graphic design, you will significantly enhance your brand’s ability to stand out in the minds of your audience. Your company’s image begins with a great logo and expands to all aspects of your business. The design you create should instantly connect with your audience in a way that’s engaging, attractive, and professional.

Statistics today seem to back up the rise of visual imagery and content. According to QuickSprout, content with relevant images gets 94% more views than content without relevant images. And in a B2C Content Marketing survey at the beginning of 2016, 55% of content creators said that they planned to prioritize creating visual content, and 73% planned to prioritize creating more engaging content.

Favser’s graphic design marketplace takes full advantage of these growing trends, with freelancers offering a wealth of options to choose from for all of your logo design needs. With everything from social media design to banner ads – and with designers available – Favser provides great value and service for anyone looking to grow their business and take their design to the next level.

The Favser Team
Freelance services for startups and small medium businesses

Follow us on : Facebook     LinkedIn     Instagram 

July 24, 2017

How To Start Business With a Day Job

How to start business with a day job

How To Start Business With a Day Job – You don’t have to sacrifice your dreams just to pay the bills. The idea of starting your own business can be daunting, especially if you already have a full-time job. But just because you’re juggling a busy schedule with work and family life, it’s not always an excuse to say you “don’t have time” to pursue your dreams—you might have more time and energy than you realize.

Starting a business while working full-time is definitely possible, but it will likely require you to rearrange your life, make some tough choices, and (temporarily) give up some things you want in the short-term to achieve what you want most in the long-term.

Gary Vaynerchuk is a successful entrepreneur, social media guru, and venture investor. In 2008, he gave the TED talk Do What You Love, No Excuses, which, almost eight years later, still contains great advice for new entrepreneurs. Among Vaynerchuk’s many inspiring talking points is one particularly valuable lesson for people who want to start a business while working a day job—change the way you use your time. Here’s how:

Stop watching TV.

According to several studies, American adults watch an average of five hours of TV per day—that’s almost a full work day. So what if you could radically reduce your TV time to one hour per day, or maybe even zero? You would have many more hours available to devote to your business and you can start turning that couch potato time into money.

Avoid your family and friends.

It might sound harsh, but it’s true—if you want to start a business, you’re going to have to spend a lot of time working on it by yourself. You may need to talk with your significant other or family to prepare them for the possibility that you’re going to be busy or absent more often than usual. Or warn your friends that you’re going to be unavailable for a while because you’re working on a really important new project. You may even need to spring for extra childcare or order takeout more often to help free up more of your time. While you certainly shouldn’t cut off all contact with the important people in your life, give yourself permission to be a hard-working hermit for as long as it takes to get your business up and running.

Work a second shift.

If you already have a day job, working on your business is your “second job” and you should treat it that way. Give yourself a fixed set of hours each day where you work on your business, even if it’s late at night or early in the morning—your passion for your business will help keep you awake.

Commit to long-term success.

Just as you have to work hard to earn a degree or learn the ropes at a new job, starting a business has its own unique learning curve. You might need to make some serious short-term sacrifices to pursue your business, such as working an extra 20–30 hours per week on top of your regular 40-hour-a-week day job. It might mean staying at home on weekends—instead of going to movies or concerts or sporting events—and not seeing your friends for a while. There’s also a chance that you’ll have to cut back on your budget and go without vacations, new clothes, or other comforts in order to invest more time and money in your business. But these short-term sacrifices will pay off in the end.

Outsource.

Another way to save time and boost the success of your new business is to lighten your workload by outsourcing tasks to professionals, like the ones available to you on Favser. As a business owner, you need to maximize every hour of your day by doing the work that is most essential. So hire a web developer to create your site, get help from a graphic designer to make an eye-catching logo, and find professional writers to craft the right words in brochures and press releases to explain your business’s value proposition to customers and investors. Whatever help you need to get your business up and running, you can find it—but you have to be willing to ask for help and to rely on the expertise of these dedicated freelance professionals.

So while you’ve probably been telling yourself that you’re too busy to start a business, you likely have more time than you realize. Not everyone is cut out for it—most people don’t want to work incredibly hard or sacrifice certain comforts in order to build their own company. But entrepreneurs are willing to live in a way that most people refuse to, in order to have a life that most people cannot imagine. And when you eventually have a successful business that lets you live the life you want, all those short-term sacrifices and late nights will be well worth it.

READ MORE: Why Content Marketing Should Be Part Of Your Plan

The Favser Team
Freelance services for startups and small medium businesses

Follow us on : Facebook     LinkedIn     Instagram 

July 24, 2017

3 Clever Ways to Market Your Business Online

3 clever ways to market your business online

3 Clever Ways to Market Your Business Online – As a new business owner, effectively marketing your business online is one of the keys to success. Advances in technology have made it easier, but it’s not just about SEO or having a great-looking website. These days, it’s imperative to think outside the box.

We recently showed you how both passion and a smart use of resources can go a long way in building a business online. Marketing your online business is no different; sometimes it’s simply a matter of hard work and desire. Here are three clever ways you can market your business online and achieve growth and success:

1. First Up: Focus on Your Buyers

Marketing your online business is not always about what you think the benefits of your service are, or what you feel you can do for your buyers. This type of approach is often short-sighted and likely won’t resonate with your customers.

To really engage with your buyers, consider a more personalized approach that focuses on them. Think about how to talk to them directly and let them know that you’re listening to what they have to say and responding to what they need.

READ MORE: FREELANCE SERVICES FOR STARTUPS AND SMALL MEDIUM BUSINESSES

For example, you can:

Make an effort to personalize your product or service to them. Before you provide your product or service, ask your customers about themselves, and then customize based on their interests and needs.

Utilize social media to talk to your customers directly and hear their praise or complaints, which you can then either encourage or address depending on how they feel.

Use surveys to not only get your customers’ feedback, but to include rewards and other incentives—such as a special offer or discount on your site when they complete the survey.

Research backs all of these up, with 56% of customers saying they’re more likely to buy something with a personalized experience and 45% of online customers more likely to buy from sites offering personalized product recommendations.

2. Reward Your Clients

Growing your business is not always about new customers. The path to online success often lies with the customers you already have. Consider rewarding these customers by:

  • Provide product offers and discounts
  • Offer online promotions and specials that will help excite and stimulate your customers to purchase more of your product
  • Give “loyalty points” for customers who purchase on a regular basis
  • Give away free items with multiple purchases
  • Offering your customers discounts for referring you to other customers online
  • Provide percentage-based discounts for large volume purchases.

3. Post High-Quality Content … Frequently

There are some great content marketing techniques you can use to help grow your business. The importance of high-quality content for today’s marketer cannot be overstated—it’s an opportunity for you to truly convey your brand’s personality and build trust and confidence with your customers.

Unlike simply pitching your products and services, good content marketing has the power to attract and retain customers, and ultimately drive them to want what you have to offer. When you create content that’s interesting, helpful, and informative, people will view you as a thought leader in your industry, and you’ll have the opportunity to increase the quantity and quality of your leads more than you imagined. Whole Foods, for example, offers valuable articles on how to eat healthily and save money at the same time, and as a result, they’ve been able to attract new customers and create lasting connections with their audience.

If your content is published on a regular basis, even better. This will help strengthen your brand and keep the search engines stopping by. Your content could be in the form of weekly or even daily social media posts, or a monthly newsletter with announcements, discounts, or any other relevant content that will keep your users engaged.

READ MORE: Why Content Marketing Should Be Part Of Your Plan

So What is the Secret?

With the business world and landscape changing so rapidly, there is no ‘secret’ for online marketing success today. But by utilizing the methods above, and by checking out the wealth of digital marketing services that Favser has to offer, you can learn how to create meaningful and relevant connections with your clients, provide visibility and recognition for your company, and help pave the way for long-term success.

What tips do you have for marketing a new business online? Share with us in the comments below.

The Favser Team
Freelance services for startups and small medium businesses

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July 24, 2017

Good Blogs Worth 1000 Sales

Good Blogs Worth 1000 Sales

Good Blogs Worth 1000 Sales – As the internet landscape changes the way consumers interact with brands, many companies are incorporating blogs into their websites. By having their own blogs, they can create content that improves how high they appear in organic search results, while also informing and entertaining website visitors.

But sometimes a blog can feel out of place on a site that’s dedicated to selling products. Unlike service-focused businesses, which may reference a specific type of experience, product-focused businesses need to create stories that showcase particular items. That may be difficult, but it’s not impossible – especially when you use compelling images to help tell your story

READ MORE: Why Content Marketing Should Be Part Of Your Plan

Here’s how to use your blog in an engaging way that helps boost sales:

Make it personal.

If you aren’t recommending products to your customers, you may be missing a valuable opportunity. Research shows that 56% of customers are more likely to buy from sites that offer personalized product recommendations. Research shows that colourful images can be just the inspiration needed for a site visitor to become a customer.

Tell a story.

Storytelling is highly effective in engaging customers. You might find successful online fashion retailer uses photos of models on the go to feature the products it sells. Interspersed with those blog posts are profiles of inspirational people and promotional posts about the company’s fashion collections. Photos of models wearing your products are already very engaging. But if you take the extra step to tell stories about entrepreneurs in the space, you’ll pick up new visitors who may be more inclined to actually make a purchase, and not just window shop.

READ MORE: FREELANCE SERVICES FOR STARTUPS AND SMALL MEDIUM BUSINESSES

Offer tips.

Service-focused businesses aren’t the only ones who can generate how-to pieces. If your business sell products that can be incorporated into “how-to” articles (which can be expertly crafted by a Favser’s freelance writer), you can win by connecting with customers who are likely to share them with others. In the long run, that means more people purchasing more of your products.

The Favser Team
Freelance services for startups and small medium businesses

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June 1, 2017

Do Logo Attract Customers

Do Logo Attract Customers

Do Logo Attract Customers – The difference between a good and bad logo can mean gaining lucrative business or being ignored by potential customers.

Think of great logos: the Apple, the Nike swoosh, the wry Amazon smile. Though extremely simple, they each convey a strong, striking identity. And that’s exactly what you want for your business – something that will catch a potential customer’s eye while conveying the essence of your brand. While you might like to take a stab at designing your logo yourself, it’s best to outsource your brand logo to professional logo designers.

Here are five tips to keep in mind for a good logo:

Simplicity is key.

Make your point like a quick punch. No one wants to look at a logo that is so overly complex that it’s almost impossible to see the basic idea or purpose of your business. Meaning often gets lost in overly ornamental details so, in the conception stages, try to boil your message down to a single, pointed aspect of your brand – and stick to it.

READ MORE: 7 Reasons Why Startup Should Outsource Logo Design

Evoke your business’ purpose.

Logos often have a subconscious. That is, they evoke the company’s larger premise often without loudly broadcasting it. For instance, Amazon’s arrow slyly shows the movement from “A” to “Z,” indicating the company’s global reach. (The double-duty of the arrow as a smile also projects its proposed emphasis on customer service.) IBM’s logo looks it was printed on a very old printer, indicating both its general market –computers – as well as its historical role in developing early computers. UPS literally embeds the image of a parcel into its logo, but does so with understated lines. Think of the most sellable element of your brand, and begin your logo with this animating principle in mind.

Make it flexible.

A logo design should be “versatile,” meaning it can be subtly altered and still be discernible. You should think of different colours or contexts the logo will appear in – and ensure it makes sense in all of them. Opt for a shape, or total structural look, that can be shrunk or enlarged without damaging legibility.

Aim for timelessness.

Great designs etch themselves in your brain – that’s why they’re easy to remember. For example, you can probably draw the golden arches of McDonald’s in a half-woken stupor. Maintaining the same logo for a long time benefits your company because, with every redesign, you risk alienating customers. Try to avoid obvious design trends and instead opt for something that ensures longevity and timelessness. This allows you to hold onto a design longer and leave a deeper impression on viewers.

READ MORE: Freelance Services For Startups and Small Medium Business

Do your homework.

While you don’t want to be overly trendy, you still need to pay attention to your industry. This entails a bit of preliminary homework before beginning the research and execution of your logo. Are you in an industry that favors simplicity and functionality? Or do you need to be eye-catching and a bit more flashy? A little background work on where you land in the market will help you avoid standing out in a bad way –you don’t want to be too garish or too Spartan, even when being true to your brand. When you’re ready to get started, you can find experts in branding, design, and social media ad on Favser.

The Favser Team
Freelance services for startups and small medium businesses

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June 1, 2017

Marketing Secrets For Fashion And Beauty Business

Marketing Secrets For Fashion and Beauty Business

Marketing Secrets For Fashion And Beauty Business  – If you’re a small business owner with something beautiful to offer – say you have a clothing boutique, run a beauty salon, or sell your own fragrances or jewelry – you know that the success of your business is founded upon the visibility and prominence your products hold in your target audience’s eye.

The good news for fashion and beauty business owner is that the digital era has fundamentally changed the landscape of both industries in favor of indie efforts and local appeal. Small business owners stand to benefit the most from using digital marketing strategies in social media and branding to convert viewers of beauty into purchasers of products.

Here’s how fashion and beauty business owners can use digital trends to their advantage:

Think about your target audience.

Are you marketing to Millennial, or are your customers mostly baby boomers? This will help you choose which digital platforms you should invest in. Instagram is incredibly popular among the 35-and-under crowd; while a carefully constructed email campaign will help you win over older customers.

READ MORE: Why Content Marketing Should Be Part Of Your Plan

Consider how the features of various platforms shape their functions.

Instagram is perfect for showcasing curated content:

  • Use Instagram to highlight how your products work seamlessly as part of a larger, desirable lifestyle.
  • Position your products in photos – whether it’s a tube of lipstick, a necklace, or a bright nail polish – as the small but crucial detail needed to complete your target audience’s idealized life.

Video, be it a DIY tutorial or live stream, instantly creates emotional connections between you and your consumers:

  • YouTube is a great platform for producing tutorials that show your target audience how to use or style your products.
  • Live video streaming, such as on Instagram or Facebook Live, gives your customers an intimate look at your business. Use live video for unveiling new products, or going behind the scenes at your store.

Consider how you can use the power of digital to shape your brand identity.

  • Make sure to customize your social media designs so that your platforms stand out from the competition.
  • Create quality content for your blog, product description, promotion content and more to attract your customer. Plus, Google love good content.
  • Understand your brand and boost your business by creating brand consistency across all of your social media platforms.
  • Give your website a makeover by improving the look of your landing page and making sure that it incorporates mobile-responsive designs.

Are you a fashion and beauty business owner with a digital success story? How do you like to engage with your favorite fashion and beauty business?

READ MORE: Freelance Services For Startups and Small Medium Business

The Favser Team
Freelance services for startups and small medium businesses

Follow us on : Facebook     LinkedIn     Instagram 

June 1, 2017
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